Built forBuilders / Developers
Real estate CRM built for
Builders / Developers
Vastu CRM is builder CRM software that manages leads, inventory, bookings, payments and post-sales in one place, from the first enquiry to final possession.
- Zero installation cost
- Free onboarding on every plan
Trusted by real estate teams across India
- Multiple projects
- Large inventories
- Sales teams
- Channel partners
- Collections
One CRM, the whole sale
One CRM for your entire real estate sales operation
From the first enquiry to possession, every step of a developer’s sale runs in Vastu CRM. Pick a stage to see how it works.
Every enquiry lands in one pipeline
Leads from Facebook Lead Ads, 99acres, your website and manual entry arrive in one pipeline and are auto-assigned by project, source or round-robin.
- Facebook Lead Ads and 99acres capture
- Auto-assignment rules
- Custom lead fields
ManualFollow-ups that happen on time
Each rep starts the day with their follow-ups in the Today view, while WhatsApp and email drips keep every lead warm automatically.
- Today view for every rep
- Follow-up reminders
- WhatsApp and email drips
Site visits tracked on the lead
Schedule site visits, mark them done and move the lead to negotiation, with the visit history saved on the Lead 360 view.
- Site visit scheduled and done stages
- Filter by last site visit date
- Lead 360 timeline
Match buyers with real units
Show live availability by tower and floor, link units to interested leads and share a branded cost sheet with floor rise and PLC built in.
- Unit-level inventory
- Base price, floor rise and PLC
- Branded cost sheet PDF
Collections after the booking
Payment plans generate from the booking price and milestones, and demand letters and reminders go out automatically.
- Auto payment plan
- Demand letters by email
- Automated reminders
Post-sales through to possession
The booked customer stays in the same record, from payment status to post-sales and possession.
- Customer records after booking
- Payment status per demand
- Post-sales and possession
Lead management
Turn every enquiry into a trackable sales opportunity
Real estate lead management software built for developers: every lead has an owner, a stage, a next follow-up and a complete history your sales manager can see.
Lead capture
Facebook Lead Ads, 99acres, your website and manual entry in one pipeline
Routing and assignment
Auto-assign by project, source or round-robin
Status pipeline
New to Booked, with Lost tracked too
Smart filters
Status, source, classification, rep and visit dates
Lead 360 view
Calls, WhatsApp, emails, visits and units on one screen
Follow-up scheduling
Reminders and a Today view for every rep
Call log with recordings
Every call on the lead, with recording links
Custom fields and roles
Your own lead attributes, with Admin, Sales and Pre-sales access
Inventory and cost sheets
Know exactly what is available, blocked and booked
Inventory management built into your real estate CRM. Every unit has a live status, a price and the buyers interested in it, so your team always quotes the right unit at the right price.
- Project & tower builderCreate towers, floors and units in minutes
- Unit-level inventoryFloor, type, area and status for every unit
- Excel importBulk upload your whole inventory
- Real-time availabilityAvailable, blocked and booked at a glance
- Units linked to leadsSee which buyers want which unit
- Per-unit pricingBase price, floor-rise premium and PLC
- Auto payment planGenerated from the booking price and milestones
- Branded cost sheet PDFYour logo, ready to share with buyers
Booking to possession
Don’t stop managing the customer after the booking
Most CRMs stop at the sale. In Vastu CRM, every construction milestone becomes a demand, every demand gets a letter and reminders, and the buyer stays on the same record until possession.
Booking
Convert the lead against a specific unit, with the cost sheet attached.
Payment plan
Generated automatically from the booking price and construction milestones.
Collections
Demand letters by email, automated reminders and payment status for every demand.
Post-sales & possession
The buyer stays in the same customer record, right up to handover.
Follow-up automation
Make follow-up part of the system, not someone’s memory
The CRM doesn’t just remind your team to follow up. It sends the follow-up itself, on WhatsApp and email, and stops the moment the buyer replies, books or pays.
Automatic lead assignment
New leads are routed by project, source or round-robin, and every rep starts the day with their follow-ups in the Today view.
WhatsApp and email campaigns
Send approved WhatsApp templates in bulk to filtered segments, and email campaigns from your own domain. 170+ templates import from Gallabox in one click.
Drip automations
Up to 10 steps, with delays in minutes, hours or days. Triggered by a new lead, status change, booking, payment due or overdue, or manual enrolment.
Reporting and mobile
One view of the funnel, and the team behind it
Sales managers see where leads come from, where they drop off and which reps need attention. Reps get the same CRM on their phone, wherever the site visit is.
- Leads320100%
- Contacted24075%
- Site visits9630%
- Negotiation4213%
- Booked186%
- 99acres96
- Facebook Lead Ads78
- Website54
- WhatsApp46
- Walk-ins30
| # | Rep | Calls | Visits | Booked |
|---|---|---|---|---|
| 1 | PSPriya | 42 | 6 | 3 |
| 2 | ABArjun | 38 | 5 | 2 |
| 3 | SKSana | 31 | 4 | 2 |
FOR SALES MANAGERS
- Pipeline and funnelSee where leads come from, where they drop and what converts.
- Rep leaderboardRank the team by calls, site visits and bookings.
- ReportsLeads, activity logs and outreach logs, exportable for review.
FOR REPS ON THE ROAD
- Today viewEvery rep opens the app to their follow-ups and tasks for the day.
- Vastu CallsOne-tap calling, automatic call duration and recordings linked to the lead.
- Projects and deals on mobileUnit status, bookings and dashboards from the phone.
A day with Vastu CRM
A typical day for a real estate sales team
Nobody logs into a CRM for fun. Here is what actually happens between 9 in the morning and 6 in the evening when your projects run on Vastu CRM.
- Manager
- Sales reps
- Vastu, automatic
- 9 AMChecks the pipelineYesterday’s site visits, today’s bookings
- 10 AMToday view opensFollow-ups and tasks, sorted by time
- 11 AMPortal and Facebook leads landAuto-assigned by project, source or round-robin
- 1 PMWhatsApp drip goes outApproved templates to yesterday’s enquiries
- 3 PMSite visit marked doneUnit B-0903 linked to Rohan on mobile
- 5 PMPayment reminder sentDemand 2 due in 3 days, accounts on CC
- 6 PMChecks the leaderboardCalls, site visits and bookings per rep
Getting started
Already running your project on Excel?
Bring your inventory across, configure your projects and go live with your sales team, with our onboarding team setting it up alongside you.
- 1ImportUpload your unit list from Excel, tower by tower.
- 2ConfigureSet up projects, pricing, routing rules, team roles and templates.
- 3Go liveFree onboarding on every plan, with our team setting it up with you.
| Unit | Type | Area | Status |
|---|---|---|---|
| B-0901 | 3BHK | 1,850 | Available |
| B-0902 | 3BHK | 1,850 | Booked |
| B-0903 | 3BHK | 1,850 | Booked |
| B-0904 | 2BHK | 1,220 | Blocked |
| B-0905 | 2BHK | 1,220 | Available |
- 6 months₹699per user / month + GST22% off ₹899
- 12 months₹599per user / month + GST33% off ₹899
- EnterpriseFrom ₹5,00,000+ GST · unlimited users25% AMC
Prices are per user per month, excluding GST, billed for the full term.