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REPORTS & LEADERBOARDS

Real estate sales reports & performance dashboards

Track sales activity, pipeline movement, team performance and bookings from one real estate CRM.

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  • Pipeline movementSee how many leads sit at every stage.
  • Team leaderboardsSales activity ranked by rep.
  • Bookings and conversionTrack bookings and lead-to-booking rate.

See your real estate sales performance at a glance

Real estate sales reports organise sales activity, pipeline stages, rep performance and bookings, so managers can see how the sales process is performing.

  • ActivityWhat the team is doing
  • PipelineWhere opportunities sit
  • BookingsWhat has converted
  • ConversionHow the funnel moves

Understand where your sales pipeline stands

See how many opportunities sit at each stage, and which leads they are, as the pipeline moves toward booking.

  • Project:All
  • Sales rep:All
  • Date:Last 30 days
  • Source:All

248 leads in the pipeline, the same total as the dashboard above.

Rep leaderboard

See sales rep performance side by side

Give managers a quick view of sales activity and outcomes across the team, ranked by calls, site visits or bookings.

  1. 2PRPriya66 leads7bookings
    • 128Calls
    • 23Site visits
    • 10.6%Conversion
  2. 1ARArjun#1 by bookings8bookings
    • 142Calls
    • 26Site visits
    • 11.1%Conversion
  3. 3SASana60 leads5bookings
    • 117Calls
    • 21Site visits
    • 8.3%Conversion
  • Calls
  • Site visits
  • Bookings
  1. 1Arjun 8
  2. 2Priya 7
  3. 3Sana 5
  4. 4Nikhil 4
Team 483 calls, 86 visits, 24 bookings

Understand each sales rep’s performance

Open any rep from the team and see how their own activity turns into bookings.

  • Calls, site visits and bookings per rep
  • Conversion at each step of the funnel
  • Bookings against the leads they were given

See the activity behind every result

Open the activity and outreach logs to see how leads are being worked, call by call and visit by visit.

Get the view you need, when you need it

Five reports, each answering a different management question, all built on the same CRM data.

  1. Lead reportsLead volumes by source and stage
  2. Activity reportsWhat the sales team is doing
  3. Outreach reportsWhatsApp and email sent to leads
  4. Sales pipelineOpportunities at every stage
  5. Performance dashboardRep metrics and conversion

Lead report: leads by sourceLast 30 days248 leads

  1. Facebook7229%
  2. 99acres5823%
  3. Website4619%
  4. MagicBricks3815%
  5. Housing.com3414%
  • Top sourceFacebook72 leads, 29% of the total
  • From property portals13099acres, MagicBricks, Housing.com

The same 248 leads as the dashboard and pipeline above, now split by where they came from.

Reports & leaderboards

Know what your sales team is doing. Know where your pipeline stands.

Bring sales activity, pipeline performance, rep metrics and bookings into one real estate CRM.

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  • Zero installation cost
  • Free onboarding
  • All features on every plan

Questions about real estate sales reports

What sales heads ask before moving their reporting into a CRM.

  • What reports does Vastu CRM provide?

    Vastu CRM provides real estate CRM reports for leads, activity logs, outreach logs and the sales pipeline, along with a performance dashboard that shows individual rep metrics and conversion rates. A rep leaderboard ranks the team by calls, site visits and bookings, so managers can move from the whole business to a single salesperson in a few clicks.

  • Can I track sales rep performance?

    Yes. The performance dashboard shows each rep’s own metrics, including calls, site visits, bookings and conversion rates, and the leaderboard puts the whole team side by side. Managers can see who is most active and who is converting, without asking reps for manual updates.

  • Does Vastu CRM have a sales leaderboard?

    Yes. Vastu CRM includes a sales leaderboard for real estate teams that ranks reps by calls, site visits and bookings. It gives managers a quick, professional view of activity and outcomes across the team.

  • Can managers track the sales pipeline?

    Yes. The sales pipeline report shows how many leads sit at each stage, from New, Contacted, Site Visit Scheduled and Site Visit Done to Negotiation, Booked and Lost. It works as a real estate sales pipeline report that shows where opportunities are and how they are moving toward booking.

  • Can I see individual salesperson metrics?

    Yes. Each rep has individual metrics in the performance dashboard, covering calls, site visits, bookings and conversion rates. This lets managers understand how a salesperson is progressing through the funnel, beyond total activity.

  • What is a real estate sales dashboard?

    A real estate sales dashboard is a single view that brings together sales activity, pipeline stages and outcomes such as site visits and bookings. In Vastu CRM, it shows how the sales process is performing at a glance, with reports and rep metrics underneath for detail.